Alcon wanted a unique brand piece to promote Air Optix contacts on Clearly in Canada and Australia. Their main focus was to make the brand more accessible with some playful storytelling. We concepted and wrote The Air Optix Family as a way to deliver a charming and lighthearted feel to the Air Optix brand while highlighting each of their products.
Credits
Client: Clearly, Alcon
Production: Alterna Films
Concept, Writing, Direction, Post production: Common Theory
