We concepted Born to Be, where we let the kids speak for themselves. Conducting interviews with kids (many of them children of Clearly (and Common Theory) employees) we bring out each child’s unique personality and let consumers see the product, and the Clearly brand, through a child-like lens. Beyond the main video, we had the kids ‘explain’ some of the specific features of the product, creating incredibly cute product videos that gave additional content for social—can you say “polycarbonate”?
With the success of Born to Be, we then worked with Clearly creating content for one of their largest contact lens partners—Alcon Air Optix. Beginning with Air Optix Colours, we created Live Vivid, a video that was intended to market contacts as fashion which is a way of thinking Alcon had never before considered. They saw an immediate increase in sales and the video was well received by Alcon.